Crooked Can & Avenue Event Group
AEG teamed up with Crooked Can within 6 months of them opening their doors in March 2016. Crooked Can hosted 3 events the first 6 months which were mostly handled by in-house staff. AEG made them aware that their brewery would be a great place to host events, but they didn’t see the true value in increasing the utility until they started seeing more traction behind their brand. Once they made the commitment to collaborate with AEG they increased from 3 events in 6 months to 45 the following year. We have consistently hosted over 50 events per year since!
Increase in bookings from
How We’ve Contributed To Crooked Can’s Success
AEG has had a dedicated employee working inhouse at Crooked Can since Day 1. This team member is responsible for selling and managing events as well as coordinating with of the vendors at Plant Street Market. We host weekly meetings to inform the owners and managerial team of upcoming events, build marketing strategies, and discuss any issues or updates with vendors at the market.
Once we partnered with Crooked Can, we decided to not only connect them with the perfect clients and host awesome events, but build and manage a website to serve as a tool to increase brand awareness and generate leads. The website ended up becoming so much more! The Crooked Can Website won the award for “Best Website” in the publication Unique Venues for 2018. We like to think it’s because it is a state of the art system that combines 3 different websites into one extremely powerful digital tool to include: Plant Street Market (and its 15 vendors), Crooked Can (including their tap rooms, beers, and history) private events and Private Events.
We are Different
Because We are Invested
When AEG signs on a new venue we are fully invested. Not only do we facilitate event bookings, we manage all marketing and sales tools to ensure each venue is constantly visible to our clients. We dedicate our time to ensure each venue is increasing event sales while creating memorable events for everyone.
“They [AEG] helped us market and organize our event capabilities. They worked hard to bring us clients that were interested in a unique event opportunity.
They also took total ownership in managing the client’s expectations from A-Z, making it easy for our staff to help support them and offering clients a world-class experience.”
- ROBERT SCOTT
Founding Member, Crooked Can Brewing Co.