LYFT + Avenue Event Group
When Lyft originally approached AEG, their primary focus was to expand their current customer base, and to bring as much awareness as possible to their brand. Their idea was to attend current community events that were already planned, but they needed assistance with the planning and execution of their execution of their activation and ride share hubs. Not only were we thrilled to be considered, but we knew we were the perfect solution for the Lyft team! We quickly assigned an Account Manager to the Lyft account, and from then on, Megan was the go-to girl for the Lyft team.
in Orlando, Tampa & Miami
How we contributed to the event's success
At many of the different events, we would bring in any number of vendors and promotional materials for the designated Lyft pick up and drop off locations. One example is a custom Lyft Photo Booth, which was available to anyone who had just been dropped off, or waiting for their Lyft to arrive. This allowed the Lyft passengers to have something to do in their downtime, and in turn, also promoted the sharing of their photos on their social media channels.
Out of the 7 different Lyft events that we hosted over the year, one of the most memorable had to be both the St. Pete & Orlando Pride Events. We set up a very large activation, promoting gender equality, called “Two is too few”. The 10×10 activation allowed anyone in attendance the opportunity to jot down a word that describes them best and post it on the activation itself. Lyft also walked in the parade at both pride festivals!
Another great event was in collaboration with Disney’s Galaxy’s Edge opening. They knew that they would have drivers that would be swamped with rides that evening, so they wanted to do something to give back to them! Most of the events that we had hosted to date, were focused on showcasing the Lyft brand to potential and current riders, but this event was truly special because it was for the drivers! We offered car washes, a lounge area that we set-up with snacks and beverages, the Kombi Keg, and they had a support team available on site, to answer any questions drivers may have had about the app.
We are Different
Because We are Invested
I know that we’ve said it before, but the benefit of working with the same planning firm is that we know you, we know your mission, and we know your event. Megan would set up quarterly calls, and from there would get dates for any upcoming events for the next few months. During the course of a year, AEG hosted 7 different Lyft events in the Central Florida and Tampa area. Each event would coincide with a community event taking place in the area.
“Thank you SOOOO much for all of the help!
I really can’t express how appreciative we are 🙂 “
- Chloe Liang
Market Operations Specialist - LYFT