M5 Management & Avenue Event Group
Avenue Event Group is comprised of a large team with experienced backgrounds in sales and marketing and we know our ability to sell any venue space is far beyond our competition. With our newest branch in Minnesota we decided to rise to new heights (literally) and run the sales and marketing operation from Orlando. After a few trips and connecting with our main point of contact in Minnesota we were ready to put our skills to the test. Within the first year, Avenue Event Group successfully sold 20+ events and exceeded our original goal of $100K in event revenue.
Leads Facilitated in the 1st Year
How We’ve Contributed To M5 Management's Success
Not only does AEG bring a large team of professionals we also assist with the marketing aspect as well. Avenue Event Group implemented a few changes to the venue websites and also ran targeted campaigns for convention and meeting groups coming to the Minneapolis- St. Paul area to increase the lead traffic to over 200+ qualified leads in 2019. In addition, we introduced a new CRM software, Gather. Our CRM software is not only convenient for our clients, but it also allows our venue partners to get a concise breakdown of the events sold. On top of the website changes and the CRM, we also manage the entire sales process from start to finish. We know how important it is to effectively communicate with our clients and we take pride in managing all leads, phone calls, and contracts so our venue partners can focus on their core restaurant business. Another aspect that has really helped in this market is our state-of-the-art virtual tours. Our Sales Managers are able to effectively sell any of our spaces to any clients without even leaving their desks!
We are Different
Because We are Invested
When AEG signs on a new venue we are fully invested. Not only do we facilitate event bookings, we manage all marketing and sales tools to ensure each venue is constantly visible to our clients. We dedicate our time to ensure each venue is increasing event sales while creating memorable events for everyone.
“They [AEG] helped us market and organize our event capabilities across our venue concepts. They worked hard to bring us clients that were interested in a unique event opportunity.
They also took total ownership in managing the client’s expectations from A-Z, making it easy for our staff to help support them and offering clients a world-class experience.”
- MATT MCGOUGH
Director of Operations