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Embraer Praetor Jets Unveiling

Experiential Marketing Event

Who is Embraer Jets?

Embraer S.A. is a Brazilian aerospace conglomerate that produces commercial, military, executive and agricultural aircraft and provides aeronautical services. It is headquartered in São José dos Campos, São Paulo. The company is the third largest producer of civil aircraft in the world, after Boeing and Airbus.


Jets Showcased


Vendors Procured & Managed

20,000 sq ft

Functional Event Space Occupied



EMBRAER PRIVATE JETSEmbraer is a Brazilian aerospace company that manufacturers aircraft across the military, commercial airline and executive sectors.  Embraer executive jets division began in 2000 and now offers one of the most diverse portfolio of private jets.


Embraer required a Hangar with enough venue space for their 2 jets, and an event production company to execute this critical unveiling event at NBAA 2018 in Orlando.

Embraer & Avenue Event Group

EMBRAER and AEG teamed up to plan and produce the “Praetor Jets Unveiling” during NBAA in 2018, a milestone event that saw the unveiling of 2 new jets – Praetor 500 and Praetor 600.  Clients and Aviation Professionals from around the world were left with lasting memories from this experiential marketing event.

500 & 600

Praetor Executive Jets

How we contributed to the event's success

Senior Corporate Planner and Managing Partner of AEG – Jill Vance was the lead on the Embraer Unveiling event.  Embraer inquired with ‘The Hangar’ as it was a natural fit for their event needs for this showcase during NBAA (National Business Aviation Association) in October of 2018.  However, this event had a ton of moving parts!  Embraer’s vision for the event was a “Top Gun” theme, where they wanted to create a reception area draped off from the rest of the hangar space where the Praetor Jets were anxiously awaiting their big unveiling.  In addition, the hangar needed to be air conditioned and ‘blacked out’ so no light could come through (in the middle of the day) so that the video production, fog and lighting would be extremely impactful for the big unveiling, which came in the form of a kabuki drop!

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“I wanted thank all of you for all the assistance you kindly provided for this event.”


RTH Group, on behalf of Embraer

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